Mary Christ R. Pascua claimed the top rank, followed by King Benedict M. Sabido at #4, and lastly, Kobie Andrei C. Giray occupied the #9 rank.

The exams, conducted from Nov. 23-24, 2024, covered six subject areas: Marketing Management; Sales and Sales Management; Services Marketing; Advertising: Integrated Marketing Communication; Brand Management; and E-Marketing.

The Junior Achievement of the Philippines, Incorporated (JAPI) organized the program in partnership with the Chartered Association of Marketing and Business Professionals (CAMBP).

The RMP Certification Program is a certification examination developed by top industry practitioners and reputable academic partners, Pearson Higher Education, and McGraw Hill Education.

The post 3 Thomasians ace RMP certification program, UST claims “Marketing School of the Year” plum appeared first on 探花精选.

Will commuters continue to patronize ride-hailing services that can be booked through apps, licensed as part of the country鈥檚 transport network vehicle service (TNVS)? College of Commerce and Business Administration academic researcher Agnes Jocelyn P. Bandojo, PhD investigated this to uncover reuse intentions among Metro Manila commuters who are confronted with a provider鈥檚 continued dominance.

In the article 鈥淐ultivating Sustainable Urban Mobility: Investigating Commuters鈥� Reuse Intentions for Transport Network Vehicle Services to Metro Manila,鈥� Bandojo relied on the Utility Maximizing Theory, the Theory of Reasoned Action, and the Activity-Based Approach to conduct the descriptive-correlational quantitative study. The study aimed to assess participants鈥� perceptions of TNVS, in terms of 鈥渆conomic benefit, perceived usefulness, trust, safety, and security, as well as their assessment of service quality, satisfaction, attitude toward TNVS, and reuse intention.鈥�

The 563 respondents indicated that factors such as perceived utility, trust, contentment, and economic rewards are drivers for commuters to reuse TNVS. In increasingly urban environments such as Metro Manila, 鈥渃ost-effectiveness and safety鈥� are very important.

Bandojo provided practical implications arising from the commuter survey, such as variable pricing and economic rewards, collaboration with local authorities for sustainability of the transport system, and continued efforts to maintain service excellence and maintain consumer satisfaction.

Bandojo is an academic researcher of the Research Center for Social Sciences and Education and teaches at the Department of Marketing Management.

The post Commuter intentions for continued use of ride-hailing services in Metro Manila provide insights for continued public transport modernization appeared first on 探花精选.

Etrata, the incumbent Chair of the Department of Marketing Management and immediate past Practicum Coordinator of the College of Commerce and Business Administration (CCBA), was also recognized for 鈥渇ostering a dynamic culture for student growth and development through published marketing research.鈥� The recognition is a testament to the use of 鈥渋nnovative teaching methods, industry expertise, mentorship, and contributions to enhancing the overall quality of marketing education in the Philippines.鈥�

In an interview with the Communications Bureau, Etrata said the 鈥渁ward鈥s a responsibility鈥攁 reminder that I should do more, contribute more to making marketing education in the Philippines world class through improved pedagogy, curriculum innovation, relevant research, meaningful and industry-calibrated outputs.鈥� He extended deep gratitude to the CCBA officials, his colleagues in the Department of Marketing Management, students, alumni, partners and sponsors, as well as the UST Junior Marketing Association.

In the same interview, Etrata disclosed what the CCBA and Department has in store for students. These include the first-ever Marketing Bootcamp, which will be delivered by industry partners; the first national marketing summit to be hosted by UST; a collaboration with Philippine Retailers Association for a master class in retail marketing and creating a retail laboratory in UST; a research conference with the Philippine Marketing Research Educators of the Philippines (PAMRE); and a research fellowship abroad.

Etrata was nominated by a member of the PMA, whose past president, officers, and academe representatives served as panel of judges. Part of the screening process was the submission of the professional portfolio by the nominees. Holding a doctoral degree in Commerce and master鈥檚 degree in Business Administration from UST, Etrata has served as Practicum and Local Linkages Coordinator of CCBA (2022-2024) and Pedagogical Lead (2024). He is the Vice-President of the Central Manila Chapter of PAMRE and is an active member of organizations like the Academy of International Business and International Society for Development and Sustainability.

Etrata helped facilitate the internship-to-employment program between PBCOM and UST, as well as collaborations for marketing research with PBCOM, McCormick, and the Philippine Transmarine Carriers, Inc. There is likewise an agreement with FPT University – Vietnam for international mobility programs. Also a researcher, Etrata has over forty publications, several of which are indexed in Scopus.

The post Etrata named outstanding marketing educator appeared first on 探花精选.

The 探花精选 was feted with the Agora Marketing Education of the Year Award on January 28, 2025 (Tuesday) by the Philippine Marketing Association (PMA), in recognition of 鈥渋ts outstanding contributions to marketing education.鈥�

According to the Philippine Marketing Association, the recognition 鈥渋s accorded to schools, organizations, and associations offering higher or continuing education that go above and beyond in equipping students and professionals alike with cutting-edge marketing knowledge, industry insights, and practical skills essential for success as marketers.鈥�

The achievements of UST鈥檚 Department of Marketing Management, under the College of Commerce and Business Administration, include the collaboration agreements with Philippine Bank of Communications, McCormick, and Philippine Transmarine Carriers, Inc., which entrusted marketing research initiatives to UST. UST is also upscaling its Digital Marketing or Advertising course to include a certification issued by the Digital Marketing Association Academy.

The Department likewise hosted and organized activities like STRATMARK 2024, L鈥橭r茅al Career Camp 2024, and Marketing Confluence. It also collaborates with the TOMASINNO Center, our in-house technology business incubator, to determine product-market fit, commercialization, and business model canvas.

The recipients of the award 鈥渄emonstrate excellence in curriculum development, student engagement, experiential learning opportunities, and faculty expertise, setting a high standard for marketing education nationwide and preparing marketing leaders to excel in their careers.鈥�

In 2016 and 2022, the University was also hailed Marketing School of the Year by PMA. In 2022, JA Philippines recognized UST with the same award.

The post UST recognized by Philippine Marketing Association for achievements in marketing education appeared first on 探花精选.

Under Marketing Management and Entrepreneurship: 

a. Distribution, Logistics, and Supply Chain

b. Procurement Governance

c. Key Accounts Management 

d. Export Management  

e. Sales Management 

f. Customer Experience Management 

Under Human Resource Management:

a. HR Planning

b. Recruitment, Selection, & Retention

c. HR Information Systems 

Under Financial Management: 

a. Trust and Treasury 

b. Business Development 

Among the invited course plan validators are the following key industry personalities:

GT CAPITAL PARTY

MS. SUSAN E. CORNELIO

Vice President, Human Resources and Administration Department

GT CAPITAL HOLDINGS, INC.

Charlene Q. Cobarrubias – Talent Management Head

Patrick Louis Bien T. Regondola – Compensation and Recruitment Head

Judith A. Legaspi – Employee Benefits and General Services Head

Madel Garcia 鈥� Isip 鈥� Talent Acquisitions Head

JG SUMMIT PARTY

Mr. Ariel F. Faraon

Head of Procurement Governance

JG Summit Holdings, Inc.  

Mr. Nestor Ian F. Fieldan

Procurement Strategy Manager

JG Summit Holdings, Inc.  

FIRST METRO SECURITIES BROKERAGE CORP

Mr. Andro Leo I. Beltran

Assistant Vice President, Head of Business Development and

Market Education

First Metro Securities Brokerage Corporation

The College鈥檚 programs are enjoy many laurels, making it one of the industry鈥檚 business school of choice, with its graduates now employed and/or leading various industries and corporations. Its Marketing Management Program as a Two-Time Marketing School of the Year of the Philippine Marketing Association. Its Financial Management is a CFA-aligned program. Its Human Resource Management is a partner of the Human Resource Educators Association of the Philippines, and its Entrepreneurship Program is the first PACUCOA Level 3 accredited program of NCR.

Dean Assoc. Prof. Leonardo M. Canoy Jr. PhD., Assistant Dean Al Faithrich Navarrete PhD., College Secretary Francis Lawrence B. De Jesus, PhD, and Instructors Michelle Avila, Joseph Peter Marquez served as the Industry Validation Committee of the College, while the various Department Chairs and Course Leads led the presentation of the course plans for validation.

The post <strong>Commerce gathers industry experts for curriculum validation</strong> appeared first on 探花精选.

The team members, who represented the UST College of Commerce and Business Administration, bested 15 teams form other colleges and universities in the Philippines.听

Meanwhile, the coaches who guided the team were Department of Marketing Management Chair Mr. Francis Lawrence B. de Jesus, PhD, Mr. Antonio Jr. E. Etrata, MBA, and Ms. Abigail Posadas. Moreover, the team also received coaching support from notable alumni, namely Mr. Peter Rico Wong, Mr. Jim Kenneth Lazam, and Mr. Christian Dave Marcaida.

The theme of the 29th AGORA Youth Awards was “Brilliance Still Shines”, in conjunction with AGORA’s 41st year.

A collaboration between the academe and affiliate organizations for marketing students, the Philippine Marketing Association holds the AGORA Youth Awards to recognize the best marketing students for the school year, offering the country鈥檚 future marketers with the chance to show their ability to apply knowledge and theory to actual business cases.

The post BSBA-Marketing Management students bag top plum in 29th AGORA Youth Awards appeared first on 探花精选.

The panel is tasked to achieve the following objectives: 1) to standardize terms and semantics associated to new world skills required in every form of business; 2) to standardize job roles and basic skillset requirements for every business-related employment positions; and 3) to support informed decisions about career goals upgrading and planning.

The appointment of De Jesus to the panel was confirmed by DTI-PTTC Executive Director Nelly Nita N. Dillera, CESO III, who is also serving as the Project Director of the Philippine Skills Initiative, in a ceremony participated in by the representatives from the sector agencies leads of the government, industry associations presidents, education and higher learning institutions, administrators and officials, and labor union leaders.

The post De Jesus of Marketing Mngt appointed to DTI-PTTC Technical Validation Panel appeared first on 探花精选.

Through video presentations, the competing teams were tasked to showcase the strengths of ASUS TUF gaming products in behalf of their target market, which were student gamers.

The 3-Marketeers, a team composed of Festin Alyssa, Rikki dela Cruz, and Natasha Cruz, are all from the Bachelor of Science in Business Administration, major in Marketing Management program, and they bagged the first place for their presentation entitled “Connect even through the TUF times”.听The 3-Marketeers is under the guidance of the College of Commerce and Business Administration faculty member Mr. Antonio E. Etrata, MBA.

Meanwhile, ARK, a team composed of Faculty of Engineering students Allyana Deveza and Ryan Carlo Villanueva, who are both from the BS Electronics Engineering program, and Kim Limuel Dolor of the BS Mechanical Engineering program, bagged the 3rd place in the competition.

The post Thomasians dominate ASUS Marketing Pitch Competition 2021 appeared first on 探花精选.

Samantha Grace G. Paradero ranked first, followed by Austine D. Lee. Capturing the third spot is Maria Vanessa R. Villa, while Business Economics alumnus Francis Lee Y. Martinez ranked fourth. Finally, Jose Rafael Antonio R. Marcelo ranked fifth.

The certification was conducted nationwide in March 2021 by Junior Achievement Philippines, an affiliate of Junior Achievement World Wide.

The post Thomasians sweep top 5 spots in 2021 registered marketing professional certification exams appeared first on 探花精选.

Anica Monique Andulan, Adrian Aggabao, Khirvy Dy, Gabriel Flores, Kurt Garcia, Kenneth Olivares, Millenross Palomo, Jenn Chloe Raquepo, Daryll Sallan, and Vince Solis lent their services during the said event, engaging in real-life corporate practice of marketing management even while at school. The students鈥� research outputs were translated into strategic action plans for SEA OIL Philippines鈥檚 adoption, in keeping with the University鈥檚 recently signed agreement with the company. They were guided by Market Research adviser Antonio E. Etrata, PhD and Department of Marketing Management Chair Francis Lawrence B. De Jesus, PhD. 

In attendance during the final meeting were SEA OIL officials, namely Chief Financial Officer and President for Retail Business Mark You, Vice-President for Corporate and Consumer Marketing Jose Jaime dela Fuente, Corporate Consumer Marketing Department Senior Manager Serge Rodriguez, Knowledge Base Supervisor Gia Guevarra, Program Roll-outs Supervisor Martin Tiosejo, and members of the Corporate Consumer Marketing Team.

The post Marketing Mngt students provide services in SEA OIL Philippines鈥檚 consumer market planning appeared first on 探花精选.